Telecommunications News - News from Deloitte |
| News created: 20. januar 2010 19:57 |
The Technology, Media and Telecommunications (TMT) practice at Deloitte, the business advisory firm, has announces its predictions for the telecommunications sector for 2010.
Mobile search will dominate the strategic direction of the smartphone market in the year ahead, with search becoming one of the five most-used smartphone applications by year-end 2010.
Mobile voice calls made via an IP-based network (VoIP) are anticipated to evolve from niche to mainstream, given the availability of new services that blend an increasing range of IP-based features that complement mobile voice, including: one-to-many calls, broadcast voicemail, and voice-to-text. As a result, mobile VoIP services are expected to reach tens of millions users by the end of 2010.
Saba Sindaha, partner in charge for the TMT industry at Deloitte in the Middle East comments:“Telecommunications predictions for 2010 have been largely shaped by the consequences of digitisation and mobile data.
The growing importance of mobile search is expected to generate fierce competition amongst search providers; however, only one or two players may dominate this space in the mid-term.”
Saba Sindaha adds: “The rising adoption of mobile VoIP services could cause a fundamental rise in expectations as to what mobile voice can do.
Operators will need to understand the short- and medium-term implications of this, but also consider companies outside of the sector looking to capitalise on the allure of subsidised or free calls to devices to enable the flow of advertising messages.
Portals such as Facebook and Yahoo are likely to look more favourably towards mobile VoIP applications as a way to encourage use of smartphone versions of their websites to command greater user loyalty.”
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